Productive Memories

Team Point of View

Memories tell us about the previous configuration of the territory. Areas that acquire a particular intensity, as if a sort of conscience of the territory was emerging out of them, which patiently awaits for the upcoming productive logic to develop the local economy activity.
“Productive Memories” assumes that the productive recovery of Oliva goes through the reactivation of this territorial identity, the consolidation of its differences, and the enhancement of the natural continuities, understood as a model of production. Strategies that replace addiction by purification, by taking off the environment everything that is not its own. A simultaneous intervention covering three scales of action in different phases. Three memories, reinterpreted in a contemporary code, and which introduce three new productive models, which in reality, have always been there.

Jury Point of View

This project stands out for its extraordinarily solvent analysis and the quality of the proposals at all scales. Also appreciated, the rigour of the plan’s implementation phases, which contemplate the complexity of the issues to be resolved. It also highlighted the approach to water management, soil regeneration and the reintroduction of agricultural uses. The formal solution respects the rules of industrial architecture configuration, and successfully manages to make the new buildings and the public space that articulate, adapt naturally to the site.